{"id":526565,"date":"2019-02-25T17:50:20","date_gmt":"2019-02-25T22:50:20","guid":{"rendered":"https:\/\/www.slamonline.com\/?p=526565"},"modified":"2019-04-08T17:20:25","modified_gmt":"2019-04-08T21:20:25","slug":"19nine-brings-back-college-nostalgia-retro-apparel","status":"publish","type":"post","link":"https:\/\/www.slamonline.com\/apparel\/19nine-brings-back-college-nostalgia-retro-apparel\/","title":{"rendered":"19nine Brings Back College Nostalgia with Retro Apparel"},"content":{"rendered":"\n

March Madness is all about the moments. <\/p>\n\n\n\n

Christian Laettner’s indelible turnaround, game-winning shot<\/a>. Tyus Edney going coast-to-coast<\/a> for the win. A jubilant Jimmy V running around the court searching for someone to hug<\/a>. Magic and Bird squaring <\/a>off<\/a><\/g> for<\/g> first time in the ’79 title game, ushering in March Madness as we know it today. <\/p>\n\n\n\n

Oh, and don’t forget about the iconic unis and shorts, which evoke instant nostalgia and connect us back to the fond moments of yesteryear. Those shorts\u2014and the memories they trigger\u2014are now available in the marketplace. <\/p>\n\n\n\n

Meet\u00a019nine<\/a>, the world\u2019s only throwback college basketball apparel company, aptly located in basketball\u2019s Heartland of Indiana. Founded by Josh Barnett, Aaron Loomer and Chad Amo in 2011, 19nine\u2014a nod to the old distance for the college three-point line\u2014focuses on recreating retro shorts and vintage t-shirts that celebrate college basketball history and the players and teams we love.<\/p>\n\n\n\n

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“What we have found is people don\u2019t really buy a shirt or pair of shorts,” Barnett told SLAM. “What they are buying is the story. The better the story, the better the response to a product. Nostalgia plays a huge part in what we try to do.”<\/p>\n\n\n\n

19nine currently has licenses with 22 universities\u2014including Indiana, Purdue, St. John’s, Wake Forest, Xavier, UNLV and Bird and Magic’s alma maters of Michigan State and Indiana State, respectively\u2014with two more schools coming on board this March, dropping the moment brackets are revealed on Selection Sunday. <\/p>\n\n\n\n

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How fitting, especially for a company hyper-focused on marrying quality feel and timeless authenticity. <\/p>\n\n\n\n

“It was extremely important for us to bring the vintage feel of the ’80s and ’90s to our shorts,\u201d Barnett remarked. \u201cOur mesh-poly blend to give the shorts the heavy feel of yesteryear but with a smooth inside lining for the comfort of today.”<\/p>\n\n\n\n

Barnett and company take their mission\u2014capturing the emotion, essence and look of theirs schools’ most memorable teams of the past\u2014very seriously. <\/p>\n\n\n\n

“In a sense, we view ourselves as the curators of college basketball history and we tell that story through apparel. We don\u2019t want to let these players, teams, coaches, moments go un-celebrated,” Barnett said.<\/p>\n\n\n\n

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With the calendar getting ready to flip toward the onset of Madness, 19nine will be busy watching games, shipping product and executing toward their greater vision of becoming a licensed vendor of all Power-5 Conference teams. <\/p>\n\n\n\n

\u201cEvery school has a great story to tell and we\u2019d love to be the ones tasked with doing so,” he said. “I think it\u2019s literally impossible to run out of college basketball stories to tell but until we do, there\u2019s work left to do.”<\/p>\n","protected":false},"excerpt":{"rendered":"

March Madness is all about the moments.  Christian Laettner’s indelible turnaround, game-winning shot. Tyus Edney going coast-to-coast for the win. A jubilant Jimmy V running around the court searching for someone to hug. Magic and Bird squaring off for first time in the ’79 title game, ushering in March Madness as we know it today.  Oh, and don’t forget […]<\/p>\n","protected":false},"author":363,"featured_media":526592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7997,49436],"tags":[62476],"yst_prominent_words":[],"class_list":["post-526565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel","category-college-hs","tag-19nine"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/posts\/526565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/users\/363"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/comments?post=526565"}],"version-history":[{"count":7,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/posts\/526565\/revisions"}],"predecessor-version":[{"id":526620,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/posts\/526565\/revisions\/526620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/media\/526592"}],"wp:attachment":[{"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/media?parent=526565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/categories?post=526565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/tags?post=526565"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.slamonline.com\/wp-json\/wp\/v2\/yst_prominent_words?post=526565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}